Transform your
fundraising

Our sector leading consultants work with charities and not for profits of all sizes in the UK and globally to achieve exceptional results. AAW Consultancy offers insight and strategic consulting support that will help you achieve a step change in performance.

“When I joined the RSPCA, AAW were on hand to offer strategic support both in terms of helping shape our income generation operations and appointing our executive team. They are a magic combination that transforms strategic thinking”

Chris Sherwood | CEO | RSPCA
"Their insight and understanding of the fundraising market in the UK is first class as is their ability to engage across a wide section of stakeholders to effectively drive organisational transformation"

Louise Robertshaw | Director of Fundraising & Marketing | London’s Air Ambulance Charity
"Our individual giving programme has been growing significantly and the ability to provide increasing unrestricted income from our supporters is incredibly valuable"

Mairead O’Callaghan | CEO | Operation Smile UK
"AAW were a key partner for Leonard Cheshire during a period of change and transformation. Tobin and Imogen are the go to experts on a whole host of issues and technical approaches. I have really enjoyed working with them and have valued their help and support".

Kate Burt | Former Executive Director of Marketing & Fundraising | Leonard Cheshire
"When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW to lead and develop the project. Their strategic vision has been key in getting this ambitious project off the ground and thanks to their knowledge of international networks and federations, we have been able to prioritize and deliver on services that are of great benefit to Red Cross and Red Crescent Societies around the world."

Helen Alderson | Former Head of UK Delegation at International Committee of the Red Cross | ICRC
“AAW provided bespoke and thoughtful guidance to help us develop our new fundraising strategy following the loss of core funding from DFID. Their deep understanding of the sector, of the latest trends but also of the dynamics within organisations, was invaluable. They even offered to brief our Board directly to give them an insight into the wider fundraising environment, which was incredibly helpful in enabling our Board to understand – and subsequently back – our new strategy. I highly recommend giving AAW a call.”

Polly Markandya | Head of Partnerships & Communications | Water & Sanitation for the Urban Poor (WSUP)

World class leaders with unrivalled success in fundraising delivery – strategy, people & implementation

We are strategic problem solvers, working with the leadership teams of non-profits and charities to co-create organisational, operational solutions, whether that is in the context of income generation, internal and external engagement, people or digital transformation.

We deliver transformational results driven by insight and expertise.

With experts in public fundraising, digital, data, philanthropy, corporate partnerships, feasability and new market entry, we use our unique ‘full cycle’ consultancy model to co-create practical strategies and plans to help you make your income and impact great.

AAW Group has brought its strategic approach to consulting projects with non-profits of all sizes, across multiple sectors, in more than 50 countries.

We understand your problems and turn them into sustainable and scalable strategies & plans

Transform your fundraising

Income generation & external engagement reviews

A deep dive into your income and engagement generation activity looking across all fundraising, marketing and comms streams, typically over 5+ years.

Learn More
Strategy development & implementation

Using our INSPIRE & IGNITE workshop approach, AAW enables you to create a strategy that is owned by the organisation, resilient and flexible to adapt.

Learn More
Digital strategy, resource and operation reviews

Where most digital agencies focus on tactics, we are uniquely placed to take a holistic review across the entire digital ecosystem from culture, strategy and resourcing to technology stacks and campaign execution.

Learn More
Data strategy, technology & CRM

In a data-driven future, your data strategy provides a clear vision of how data will drive the wider organisational strategy. AAW will help you align priorities, resources, and roadmaps.

Learn More
Feasibility & new markets studies

AAW provides you with the confidence to start working on the big plan, safe in the knowledge that the thinking and maths behind the investment and projected return is robust.

Learn More
Philanthropy & corporate partnerships

From developing multi-million dollar major giving strategies to new business pipeline development, we can cover all spectrums.

Learn More

Our Clients

Here’s a selection of clients, sectors and projects from our work with non-profits of all sizes globally, that demonstrates our scale, diversity and range.

Children/Young People

Action Medical Research - fundraising review
Barnardo’s - legacy strategy support
Children’s Society - strategic support and coaching of key leaders
Homestart - UK individual giving feasibility study
Make-A-Wish International - global fundraising strategy
Make-A-Wish UK - digital fundraising review, digital reporting project
NSPCC – fundraising and communications review

Disability Rights

British Deaf Association - fundraising review and strategy
Leonard Cheshire – strategic development of income generation and engagement, mentoring and coaching support of key leaders
RNIB – income generation and engagement review and strategy.
Scope - digital and individual giving review

International Aid and Development

ActionAid International - global fundraising strategy review
ActionAid Ireland, fundraising review, organisational strategy review, major donor strategy development
ActionAid UK -fundraising strategy support
Amref Health Africa - feasibility studies for Scandinavian markets (Denmark, Sweden, Norway)
BRAC UK – income generation review and strategic support (UK and Bangladesh)
Concern Worldwide – digital transformation project
Concern Worldwide UK - fundraising event review
Disasters Emergency Committee – organisational strategy development, secretariat fundraising review, member agency performance review
Global Red Cross and Red Crescent Movement - set up and management of Virtual Fundraising Hub including market reviews and fundraising strategy projects for National Societies (global across all RCRC markets)
International Federation of Red Cross and Red Crescent Societies (market studies, MENA markets)
International Committee of the Red Cross – private fundraising strategy (Switzerland, Brazil)
International Rescue Committee – global sustainer strategy
International Rescue Committee - market studies (Korea, France, Germany, Netherlands, Sweden)
Malala Fund - feasibility study for market expansion
Plan International UK – fundraising review and co-creation of new strategy
Ripple Effect - income generation review, strategic support around localisation of operations (UK and Kenya).
Save the Children International - Children’s Humanitarian Fund, reviewing humanitarian fundraising across 40 SCI markets
Save the Children International - global individual giving review
UNICEF - markets studies for nine MENA markets and Bangladesh
UNICEF - global fundraising event feasibility study (global across multiple markets)
World Food Programme - support with Ramadan Appeal (global)

Medical/Healthcare

Dementia UK - individual giving review.
Devon Air Ambulance - fundraising review.
Haemophilia Society - organisational strategy development.
Irish Cancer Society - fundraising review and strategic support.
Lincolnshire Air Ambulance -fundraising review and fundraising strategy.
London’s Air Ambulance Charity - fundraising review, feasibility study for major appeal and strategy and plan for major appeal.
Macmillan Cancer Support - development of philanthropy strategy and mentoring and coaching support of key leaders.
MQ Mental Health - philanthropy strategy support.
North London Hospice - fundraising review and strategic support.
St George’s Hospital Charity - fundraising review, feasibility study for major appeal, strategy and plan for major appeal ongoing coaching support.
St John Ambulance -fundraising review, product portfolio review, capital appeal feasibility study.
Thames Valley Air Ambulance - fundraising review.
Versus Arthritis - fundraising review and strategic support.

Conservation/Animal Welfare

The Brooke - fundraising and communications review.
Mayhew Animal Shelter - fundraising strategy and implementation support.
Oceana Europe- fundraising strategy and organisational development support.
RSPCA – fundraising review, fundraising strategy support, income forecasting model.
Woodgreen Pets Charity - individual giving review, product portfolio review.
WWF South Caucasus - fundraising and communications strategy and coaching support to leadership (Armenia, Azerbaijan and Georgia).
WWF Asia and Pacific region - review of Asia Pacific Growth Strategy.

Higher Education

University of Bristol - organisational development support ( UK).
University College London (UCL) Students Union - feasibility study for private fundraising (UK).
University of Sydney – support for a 10 year strategic framework for The Advancement Portfolio, including strategy and planning around a new comprehensive campaign (Australia).

Social Welfare

Ben - individual giving feasibility.
Hourglass - fundraising review.
Police Care - fundraising review and strategy.
Royal British Legion - fundraising review.
Royal Voluntary Service - fundraising review.

UK Poverty Eradication

Trussell Trust – strategic support to the Chief Strategy Officer, reviewing income and engagement and implementation of major projects across fundraising, engagement and technology.
Trussell Trust: digital review and scoping and architecting of digital fundraising platform.
Crisis: portfolio review and strategic support.
St Martin’s in the Fields Charity - individual giving and digital review.