Transform your
fundraising

Our sector leading consultants work with charities and not for profits of all sizes in the UK and globally to achieve exceptional results. AAW Consultancy offers insight and strategic consulting support that will help you achieve a step change in performance.

“When I joined the RSPCA, AAW were on hand to offer strategic support both in terms of helping shape our income generation operations and appointing our executive team. They are a magic combination that transforms strategic thinking”

Chris Sherwood | CEO | RSPCA
"Their insight and understanding of the fundraising market in the UK is first class as is their ability to engage across a wide section of stakeholders to effectively drive organisational transformation"

Louise Robertshaw | Director of Fundraising & Marketing | London’s Air Ambulance Charity
"Our individual giving programme has been growing significantly and the ability to provide increasing unrestricted income from our supporters is incredibly valuable"

Mairead O’Callaghan | CEO | Operation Smile UK
"AAW were a key partner for Leonard Cheshire during a period of change and transformation. Tobin and Imogen are the go to experts on a whole host of issues and technical approaches. I have really enjoyed working with them and have valued their help and support".

Kate Burt | Former Executive Director of Marketing & Fundraising | Leonard Cheshire
"When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW to lead and develop the project. Their strategic vision has been key in getting this ambitious project off the ground and thanks to their knowledge of international networks and federations, we have been able to prioritize and deliver on services that are of great benefit to Red Cross and Red Crescent Societies around the world."

Helen Alderson | Former Head of UK Delegation at International Committee of the Red Cross | ICRC
“AAW provided bespoke and thoughtful guidance to help us develop our new fundraising strategy following the loss of core funding from DFID. Their deep understanding of the sector, of the latest trends but also of the dynamics within organisations, was invaluable. They even offered to brief our Board directly to give them an insight into the wider fundraising environment, which was incredibly helpful in enabling our Board to understand – and subsequently back – our new strategy. I highly recommend giving AAW a call.”

Polly Markandya | Head of Partnerships & Communications | Water & Sanitation for the Urban Poor (WSUP)

World class leaders with unrivalled success in fundraising delivery – strategy, people & implementation

We are strategic problem solvers, working with the leadership teams of non-profits and charities to co-create organisational, operational solutions, whether that is in the context of income generation, internal and external engagement, people or digital transformation.

We deliver transformational results driven by insight and expertise.

With experts in public fundraising, digital, data, philanthropy, corporate partnerships, feasability and new market entry, we use our unique ‘full cycle’ consultancy model to co-create practical strategies and plans to help you make your income and impact great.

AAW Group has brought its strategic approach to consulting projects with non-profits of all sizes, across multiple sectors, in more than 50 countries.

We understand your problems and turn them into sustainable and scalable strategies & plans

Transform your fundraising

Income generation & external engagement reviews

A deep dive into your income and engagement generation activity looking across all fundraising, marketing and comms streams, typically over 5+ years.

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Strategy development & implementation

Using our INSPIRE & IGNITE workshop approach, AAW enables you to create a strategy that is owned by the organisation, resilient and flexible to adapt.

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Digital strategy, resource and operation reviews

Where most digital agencies focus on tactics, we are uniquely placed to take a holistic review across the entire digital ecosystem from culture, strategy and resourcing to technology stacks and campaign execution.

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Data strategy, technology & CRM

In a data-driven future, your data strategy provides a clear vision of how data will drive the wider organisational strategy. AAW will help you align priorities, resources, and roadmaps.

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Feasibility & new markets studies

AAW provides you with the confidence to start working on the big plan, safe in the knowledge that the thinking and maths behind the investment and projected return is robust.

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Philanthropy & corporate partnerships

From developing multi-million dollar major giving strategies to new business pipeline development, we can cover all spectrums.

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Our Clients

AAW work across a diverse range of clients, sectors and projects, with a selection below. To see a full list of our work with non-profits of all sizes globally that demonstrates our scale, diversity and range click here.