Concern Worldwide AAW Group Digital Review Case Study

AAW helped Concern Worldwide - Ireland's largest INGO - assess its current abilities and future opportunities to maximise digital.

Over the course of the review, our consultants looked across all aspects of digital - from a strategic view to how activities are coordinated, technically underpinned and measured. It identified where Concern wanted to go with their digital compared to where they were at the start of the process. It identified where organisational structures, skills, resources and culture was either hindering or accelerating digital growth.

By taking a deep dive into the digital platforms and data architecture, AAW Group were able to find that measurement and attribution issues were leading to an inability to robustly optimise the paid digital media spend. By reviewing the architecture, AAW Group were able to make recommendations on ways to accurately measure the ROI of each channel.

The digital fundraising review process and outputs were the key foundations in Concern developing a 5 year digital strategy (also facilitated by AAW Group) which, in turn, formed a key part of the overall organisational strategy.

 “AAW were brought in to help us drive our digital fundraising transformation by creating a holistic digital strategy that brought together our Fundraising, Communications and IT teams.  The AAW team helped us create a coherent vision for digital fundraising and marketing and a clear plan to deliver it. The combination of Tobin Aldrich and Deniz Hassan is truly unique, providing a huge breadth of experience and unique perspective across strategic, structural, cultural and operational considerations. We're excited about our digital journey – thank you AAW!”

Gabrielle Murphy Director of Development and Fundraising, Concern Worldwide.

To find out more about how we can support your digital plans, please contact deniz@aawpartnership.com.