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Welcome to the AAW Group

Creating Social Change for Good

Formed in 2016, the AAW Group is a full-service global strategy, fundraising and executive search consultancy, working with not for profits in the UK and around the world.

01 Strategy

Strategic Consulting: working across all elements of organisational strategy and developing change programmes including market and sector insight.

02 Search

Recruitment: Executive search, interim and permanent service for all roles up to director level.

03 Digital

Digital Consulting: a full range of digital support from audits and strategy to hands-on implementation.

04 Fundraising

Creative: focused on insight and understanding your audience, to provide effective and inspirational creative and campaigns.

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When I joined the RSPCA back in 2018, AAW were on hand to offer strategic support both in terms of helping us shape our Income Generation operations and appoint and develop our Executive Team. AAW are not just a ‘strategy consultancy’ and they are not just a ‘recruitment company’ – they are a magic and unique combination of both, providing a service that not only transforms strategic thinking but also gives us the best possible leaders to implement and drive impact to help us protect animals.

Chris Sherwood, CEO | RSPCA

New blog from Tobin Aldrich

Fundraising Responses to Ukraine

We’ve been having lots of calls with people since the start of the war in Ukraine as our humanitarian friends and clients formulate their responses to the crisis. With no end in sight to the conflict, there’s no doubt we are looking at a vast humanitarian emergency for a considerable time to come.

Our jobs of course are to help mobilise the resources to fund this. All the evidence is that there is vast outpouring of support from people and organisations all over the world for the people of Ukraine.  This can sit uneasily with those of us who are very conscious of the crises that haven’t have this level of attention, many of them, like Yemen and Syria, very much still ongoing. But this is the world we are in and we all know that where media attention goes, so follows the money.

I don’t think we’ve seen this level of public support for a crisis since the Boxing Day Tsunami of 2004.  And that was a one-off event, while this will continue.

International Consulting

Global non-profit solutions

In addition to the above four main units of the AAW Group, we also offer a Global Consulting arm providing strategic support to international NGOs and non-profits. AAW Global develops solutions for global clients in need of sustainable funding, leadership, change management expertise and crisis management planning, as well as offering a useful resource for UK-based clients who are looking to gain some sector analysis across an international field. See our Global page for more details. 

Imogen, Mark & Tobin are three of the UK's top fundraisers. They are the go to experts for anyone wanting top quality advice on any aspect of current & future fundraising practice.

Sir Nicholas Young, former CEO British Red Cross and former CEO of Macmillan Cancer Support