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Welcome to the AAW Group

Creating Social Change for Good

Formed in 2016, the AAW Group is a full-service global strategy, fundraising and executive search consultancy, working with not for profits in the UK and around the world.

01 Strategy

Strategic Consulting: working across all elements of organisational strategy and developing change programmes including market and sector insight.

02 Search

Recruitment: Executive search, interim and permanent service for all roles up to director level.

03 Digital

Digital Consulting: a full range of digital support from audits and strategy to hands-on implementation.

04 Fundraising

Creative: focused on insight and understanding your audience, to provide effective and inspirational creative and campaigns.

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When I joined the RSPCA back in 2018, AAW were on hand to offer strategic support both in terms of helping us shape our Income Generation operations and appoint and develop our Executive Team. AAW are not just a ‘strategy consultancy’ and they are not just a ‘recruitment company’ – they are a magic and unique combination of both, providing a service that not only transforms strategic thinking but also gives us the best possible leaders to implement and drive impact to help us protect animals.

Chris Sherwood, CEO | RSPCA
Man leaping in the air

New blog from Tobin Aldrich

Right Here Right Now - The Timing of Leadership

I don’t know about you but 2021 for me was just a long slog. After the constant crisis that was 2020, this year has been less of an emergency but has consisted of a seemingly endless series of challenges as organisations adjust to a Covid world. And 2022 looks like starting the same way. This is all… quite tiring really.

We see this fatigue across very many of our clients. While the charities we work with have, for the most part, had a reasonable year in 2021, it has felt like really hard work. Just keeping on, staying positive and moving things forward has been pretty difficult.

This is one reason why there are now so many vacancies in fundraising roles across the sector. The combination of the recruitment freezes of last year, people re-evaluating life choices out of the pandemic and just being very, very tired is resulting in huge amounts of turnover.  

This feels like a key point for our sector. There is nothing that will make a bigger difference to the success of organisations than having the best possible staff. The decisions that are made in the next few months about hiring will shape the future of charities for a long time to come.

International Consulting

Global non-profit solutions

In addition to the above four main units of the AAW Group, we also offer a Global Consulting arm providing strategic support to international NGOs and non-profits. AAW Global develops solutions for global clients in need of sustainable funding, leadership, change management expertise and crisis management planning, as well as offering a useful resource for UK-based clients who are looking to gain some sector analysis across an international field. See our Global page for more details. 

Imogen, Mark & Tobin are three of the UK's top fundraisers. They are the go to experts for anyone wanting top quality advice on any aspect of current & future fundraising practice.

Sir Nicholas Young, former CEO British Red Cross and former CEO of Macmillan Cancer Support