Data Strategy, Technology & CRM
The Compass for Non-Profits in a Technology-Driven World.
In today's world, your technology is the single biggest capital investment you will make. Organisations must be thorough and understand the implications each decision. Your data strategy and architecture are the key to doing this the right way.
Data Strategy: The Compass for Non-Profits in a Technology-Driven World
In the digital age, data is the lifeblood of decision-making. For non-profit organisations, where resources are often limited and the impact is paramount, a robust data strategy is not just a luxury—it's a necessity.
A data strategy serves as a compass, guiding non-profits through the complexities of modern technology, ensuring that the every byte of data translates into robust decisions and actionable insights that further their cause.
CRM Systems: The Heartbeat of Data Strategy
For non-profits, a CRM system should not be seen as a standalone system which solves all of your data issues, but rather a central component of a holistic data architecture. This architecture, driven by a comprehensive data strategy, ensures that all data systems and processes work together, supporting your mission.
Data and CRM sit across multiple departments which often leads to complexities in delivering an architecture that works for everyone - from fundraising to finance and programmes teams. AAW’s data architects will work with all your stakeholders to ensure your CRM decisions and design deliver a lasting impact across the organisation.
Technology - mapping it all out
The technology and data decisions we make today will determine our ability to perform for years to come. We'll make sure you get it right.
AAW's data architects work with you to map everything out to make sure you have a robust and accurate foundation from which to implement, measure and grow your fundraising programmes.
Our team will undertake a root and branch analysis of how every byte of data flows between every platform; how the data is structured; and how reporting and analytics platforms represent the data so that fundraisers can make sense of the data and take meaningful action based on it.
Without a well-formed data architecture, the various platforms do not speak with each other effectively, meaning there are gaps and inconsistencies in reports and decisions have to be made using assumptions and guesswork.
Data strategy and architecture should be seen as an organisational must - it is not optional. This drives procurement decisions and ensures that the various platforms can speak with each other; that they use a common language; and that dashboard and reports can be created allowing the fundraiser to implement and manage their fundraising strategies.
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Income generation & external engagement reviews
A deep dive into your income and engagement generation activity looking across all fundraising, marketing and comms streams, typically over 5+ years.
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Strategy development & implementation
Using our INSPIRE & IGNITE workshop approach, AAW enables you to create a strategy that is owned by the organisation, resilient and flexible to adapt.
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Digital strategy, resource and operation reviews
Where most digital agencies focus on tactics, we are uniquely placed to take a holistic review across the entire digital ecosystem from culture, strategy and resourcing to technology stacks and campaign execution.
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Data strategy, technology & CRM
In a data-driven future, your data strategy provides a clear vision of how data will drive the wider organisational strategy. AAW will help you align priorities, resources, and roadmaps.
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Feasibility & new markets studies
AAW provides you with the confidence to start working on the big plan, safe in the knowledge that the thinking and maths behind the investment and projected return is robust.
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Philanthropy & corporate partnerships
From developing multi-million dollar major giving strategies to new business pipeline development, we can cover all spectrums.