2025 Fundraising Benchmarks Survey

Written By Victor Applebaum

The 2025 Fundraising Benchmarks Survey is officially LIVE. AAW has collaborated with the Chartered Institute of Fundraising again for this survey, and we are hoping it will be even bigger and better this year 🎉

Last year the charities who took part accounted for an impressive £1.5 billion of fundraised income. We had some truly fantastic insights into fundraising performance across the sector. By joining in on this year's survey, you will help shape the collective understanding of how our sector is performing - and gain valuable insights on how your charity is performing relative to its peers.

What's in it for you?
✅ It is relatively quick and easy to complete
✅ It will provide valuable, actionable data
✅ It is FREE to participate!

Please set aside time before the 25th April to participate. Anyone who enters will get a free report on the findings, with anonymised data.

A huge thank you in advance to everyone who participates and shares our survey.

Victor Applebaum
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