Macmillan AAW Group Philanthropy Review and Strategic Support Case Study

Macmillan Cancer Support provides services for people living with cancer at every stage of their cancer experience – in 2021 they reached 2.4 million people affected by the disease.

The AAW Group were appointed to review Philanthropy performance at the charity to make recommendations to help improve this income stream. Through reviewing philanthropy activities over the previous five years and interviewing key staff members, donors and other stakeholders, AAW were able to identify several opportunities for growth.

Over a subsequent period of three years, AAW supported Macmillan to explore those opportunities through strategic development, organisational structure and the appointment of key staff members, helping one of the UK’s most respected and beloved brands raise more funds to support their vital work.

“AAW were terrific partners at Macmillan, helping us drive the philanthropy strategy and plan and realising the full potential of our programme. They have great insight into the world of philanthropy and their combination of strategic thinking and hands on support has been really valuable to me and my team.”

Claire Singlehurst, Director of Relationship Fundraising

To find out more about how we can support any plans you have for fundraising reviews and strategy development and support, please contact imogen@aawpartnership.com.