Dreams Come True AAW Group Fundraising Review Case Study

The AAW Group were asked by the wish granting charity, Dreams Come True, to review their fundraising performance and help steer them to a position of growth and development.

Dreams Come True have fulfilled the dreams of over 6,300 children and young adults aiming to deliver moments of magic which have a lasting impact on children who are living in the highest areas of deprivation in the country, and are living with a disability, serious illness, or life-limiting conditions. 

Dreams Come True is a small charity and AAW were able to apply practical recommendations to suit their financial position and ability to invest.

“We had a clear need to review performance, ascertain the possible and set a new strategic direction, and I am delighted that we picked AAW to undertake the assignment. They are impressive and operate in a no-nonsense manner, they tell it how it is, don’t shirk from home truths and clearly set out a direction of travel that whilst ambitious is realistic. Their backgrounds allowed a relatively small charity to gain big charity experience and guidance at an affordable price. The proof of any pudding is in the eating and I would not hesitate to recommend or use AAW again.”

Richard Ashton, CEO Dreams Come True

To find out more about how we can support any plans you have for fundraising reviews, please contact imogen@aawpartnership.com.