The Practicalities of AI
Over the summer I embarked on a mini European speaking tour on how frontline fundraisers can use AI right now to make their jobs more effective. I'm lucky enough to look across the full fundraising ecosystem - from strategy to tech to tactics - and I've found uses across the lot. To put it into context, I’m a digital fundraising expert who uses AI frequently and having spent a lot of time thinking and testing, here are a bunch of things I've learned using it.
Benchmarking Smenchmarking
Lately I've been awash with data from organisations big and small - all of whom want to know how they're doing. Inevitably the conversation of benchmarking comes up, especially around the time when we see the results of one of the larger digital studies released. But it's a conversation that I really try and drive people away from and I'll explain why.
ChatGPT and Fundraising – What do You Need to Know? (Part One)
With so much talk about ChatGPT (Chat Generative Pre-trained Transformer), it can be hard to understand what this new technology could mean for us – as individuals and as fundraisers. We are delighted to share a great new interview by the fantastic SOFII (Showcase of Fundraising Innovation and Inspiration) featuring three experienced fundraisers – Emily Casson (Digital Marketing and Fundraising Manager at The Salvation Army), Matt Smith (Director of Transformation & Innovation at THINK Consulting Solutions) and our very own Digital Director Deniz Hassan. Below, SOFII asks them five questions about ChatGPT and how it could impact fundraising now and in the future.
AAW Focus on Fundraising in 2023 - 5 Tips to Help You Appoint That Role
AAW Group’s Managing Consultant of Executive Search, reflects on how organisations can improve their chances of placing key roles in a competitive market by adopting a more focused, human and proactive approach to recruitment.
Leadership Spotlight On… Linda McBain, Chief Digital Officer of Save the Children UK
Ahead of our free digital event in December, we interview speaker Linda McBain, Chief Digital Officer at Save the Chidlren on her insights into the cultural and organisational changes NGOs need to make to embrace the full potential of digital.
Digital - the whole truth
New passionate blog from our digital expert Deniz Hassan highlighting some of the reasons why our sector is so far behind in terms of digital strategies and operations, and inviting a constructive response.
The CRM Dilemma
Tobin Aldrich offers a few words of advice (and warning) for the many of you who have the task of leading a big switch in CRM.