Jo Hastie Jo Hastie

The Practicalities of AI

Over the summer I embarked on a mini European speaking tour on how frontline fundraisers can use AI right now to make their jobs more effective. I'm lucky enough to look across the full fundraising ecosystem - from strategy to tech to tactics - and I've found uses across the lot. To put it into context, I’m a digital fundraising expert who uses AI frequently and having spent a lot of time thinking and testing, here are a bunch of things I've learned using it.

Read More
Jo Hastie Jo Hastie

Benchmarking Smenchmarking

Lately I've been awash with data from organisations big and small - all of whom want to know how they're doing. Inevitably the conversation of benchmarking comes up, especially around the time when we see the results of one of the larger digital studies released. But it's a conversation that I really try and drive people away from and I'll explain why.

Read More
Jo Hastie Jo Hastie

ChatGPT and Fundraising – What do You Need to Know? (Part One)

With so much talk about ChatGPT (Chat Generative Pre-trained Transformer), it can be hard to understand what this new technology could mean for us – as individuals and as fundraisers. We are delighted to share a great new interview by the fantastic SOFII (Showcase of Fundraising Innovation and Inspiration) featuring three experienced fundraisers – Emily Casson (Digital Marketing and Fundraising Manager at The Salvation Army), Matt Smith (Director of Transformation & Innovation at THINK Consulting Solutions) and our very own Digital Director Deniz Hassan. Below, SOFII asks them five questions about ChatGPT and how it could impact fundraising now and in the future.

Read More
Article Chris Cox Article Chris Cox

Digital - the whole truth

New passionate blog from our digital expert Deniz Hassan highlighting some of the reasons why our sector is so far behind in terms of digital strategies and operations, and inviting a constructive response.

Read More
Article Jo Hastie Article Jo Hastie

The CRM Dilemma

Tobin Aldrich offers a few words of advice (and warning) for the many of you who have the task of leading a big switch in CRM.

Read More