London Air Ambulance AAW Group Feasibility Case Study

Formed in 1986, London’s Air Ambulance Charity delivers an advanced trauma team to London’s most critically injured patients across the capital. Using a helicopter from 08:00 to sunset, and rapid response cars at night or in adverse weather situations, the charity brings the hospital to the patient when time is critical.

The AAW Group have been working with London’s Air Ambulance Charity for many years and in 2020 we conducted a feasibility study for a major capital appeal to raise funds for a new fleet.

Following on from the study, we supported the development of the strategy and plan for the Up Against Time Appeal.

Launched in 2022, it aims to raise £15m to support a new helicopter fleet.

“We’ve really enjoyed working with the Team at AAW. The latest project they are partnering us on has been complex and ambitious, but they have supported us at every stage. Their insight and understanding of the fundraising market in the UK is first class, as is their ability to engage across a wide section of stakeholders to effectively drive organisational transformation.”

Louise Robertshaw, Director of Fundraising and Communications London’s Air Ambulance Charity (now Director of Fundraising and Marketing at SENSE)

To find out more about how we can support any plans you have for a major appeal, please contact imogen@aawpartnership.com