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Welcome to the AAW Group

Creating Social Change for Good

Formed in 2016, the AAW Group is a full-service global strategy, fundraising and executive search consultancy, working with not for profits in the UK and around the world.

01 Strategy

Strategic Consulting: working across all elements of organisational strategy and developing change programmes including market and sector insight.

02 Search

Recruitment: Executive search, interim and permanent service for all roles up to director level.

03 Digital

Digital Consulting: a full range of digital support from audits and strategy to hands-on implementation.

04 Fundraising

Creative: focused on insight and understanding your audience, to provide effective and inspirational creative and campaigns.

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When I joined the RSPCA back in 2018, AAW were on hand to offer strategic support both in terms of helping us shape our Income Generation operations and appoint and develop our Executive Team. AAW are not just a ‘strategy consultancy’ and they are not just a ‘recruitment company’ – they are a magic and unique combination of both, providing a service that not only transforms strategic thinking but also gives us the best possible leaders to implement and drive impact to help us protect animals.

Chris Sherwood, CEO | RSPCA
Upcoming events text

Free AAW Event - December 2022

Digital The Whole Truth

We’ve talked a lot about digital over the last 12 months, thanks to the arrival of our digital director, Deniz Hassan. How we think about and implement digital in the charity sector has come a long way in recent years, but we are still way behind the commercial sector. We firmly believe it doesn’t have to be that way. Digital and tech is moving at speed; charity leaders need to pick up the reins and drive change or get left behind.

Last month Deniz wrote a blog that sparked much conversation. To summarise, Deniz passionately outlined how charities have ‘dropped the ball on digital’, and issued a call to action to charity leadership: let’s get together and find a way forward. 

Building on Deniz’s blog and the conversation that ensued we felt that it would be a good idea to bring people together for a bit of a chat.  We are now going to be hosting an event on 7th December in London entitled Digital The Whole Truth: Cultural Change. 

For more details and for tickets read more.

International Consulting

Global non-profit solutions

In addition to the above four main units of the AAW Group, we also offer a Global Consulting arm providing strategic support to international NGOs and non-profits. AAW Global develops solutions for global clients in need of sustainable funding, leadership, change management expertise and crisis management planning, as well as offering a useful resource for UK-based clients who are looking to gain some sector analysis across an international field. See our Global page for more details. 

Imogen, Mark & Tobin are three of the UK's top fundraisers. They are the go to experts for anyone wanting top quality advice on any aspect of current & future fundraising practice.

Sir Nicholas Young, former CEO British Red Cross and former CEO of Macmillan Cancer Support