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Macmillan Cancer Support: Philanthropy Strategy Development

Support for Macmillan’s philanthropy strategy development involved:

  • Analysis of current philanthropy performance & structure
  • Donor research and interviews
  • Development of a new strategy
  • Supporting recruitment of new Head of Philanthropy
  • Supporting team restructure
  • Coaching and mentoring

AAW have been terrific partners at Macmillan, helping us drive the philanthropy strategy and plan and realising the full potential of our programme. They have great insight into the world of philanthropy and their combination of strategic thinking and hands on support has been really valuable to me and my team.

Claire Singlehurst, Director of Relationship Fundraising