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London Air Ambulance: Fundraising Review and Strategy
A review of fundraising and strategy at London’s Air Ambulance involved:
- Analysis of current fundraising
- Benchmarking vs competitors
- Identification of key issues and opportunities
- Recommendations and action plan
- Developing of a new fundraising strategy
- Report to board
AAW's review of London's Air Ambulance's fundraising strategy and effectiveness really helped us choose the best approaches to growing our income. It gave a great understanding of where we were and gave us clear recommendations to follow. We have implemented the findings and seen very good results so far.