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Multi-disciplinary strategic support for major international NGOs and non-profits.

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International consulting

Global non-profit solutions

AAW Global develops solutions for global clients in need of sustainable funding, leadership, change management expertise and crisis management planning.

Our multi-disciplinary team provides insightful bespoke consultancy that is based on years of experience in strategic and organisational development, fundraising, innovation and start-ups.

Together, we have worked with international humanitarian relief, conservation and development organisations to create market entry, investment cases, capability building, and fundraising strategies in Europe, South America, the Middle East, Africa, and Asia.

We are also a great resource for UK based clients who are looking to gain some sector insight across an international field, helping them learn from and be inspired by similar organisations in other countries and also enabling a full and rigorous benchmarking process.

Three women with baskets on their heads
ICRC logo

CASE STUDY | Red Cross and Red Crescent Movement

Creating a global fundraising hub for ICRC

AAW was commissioned by the Red Cross and Red Crescent Movement (ICRC, IFRC and National Societies) to project manage and co-ordinate the creation of the Movement’s first ever central fundraising hub.

We supported the Movement to establish the governance mechanisms for the Hub and to develop the Hub’s strategy, work plan and budget.

We are now supporting the following key Hub projects:

  • Hub strategy and governance
  • Global digital fundraising platform
  • Set up of fundraising investment fund
  • Global fundraising skillshare
  • Global Learning & Development platform and communities of practice

When the RCRC movement decided to create a global virtual fundraising hub we could think of a no better choice than AAW Global to lead and develop the project. Their strategic vision has been key in getting this ambitious project off the ground and thanks to their knowledge of international networks and federations, we have been able to prioritize and deliver on services that are of great benefit to Red Cross and Red Crescent Societies around the world.

Helen Alderson, Head of UK Delegation | International Committee of the Red Cross (ICRC)
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WWF logo

Helping Drive Growth in Asian Markets

WWF created the Asia Pacific Growth Strategy (APGS) in 2008 to support the growth of fundraising income in the Asia Pacific region.

A small team acts as the secretariat of the APGS, and supports the investment in growth opportunities, enables collaborative opportunities at a regional level, and provides capacity building opportunities for fundraisers across the WWF offices in 25 markets in Asia Pacific.

In 2020, APGS asked AAW to undertake a review of the growth potential in the region, particularly looking at key market potential, peer INGO performance analysis, and to provide in-depth assessment of some priority markets. The aim of this review was to evaluate where the INGO could raise more income through strategic investment.

Following a review of external market data, internal topline performance data and through the conducting a series of interviews with WWF Asia Pacific Marketing Directors and CEOs, AAW were able to make a series of recommendations and business cases to drive performance in the region and to present these to the CEOs at their strategic planning meeting. 

When we decided to conduct a review of key Asian Pacific markets, I immediately thought of Tobin Aldrich at AAW. He is renowned both within the WWF network and more widely as being the go-to expert on creating plans to ensure significant strategic fundraising growth in an international context. It was great to work with Tobin again and the Global AAW Team. We were very pleased with the outcome of the study and report and would highly recommend Tobin and his global team to anyone seeking a similar review.

Laura Weeks, Director, Asia Pacific Growth Strategy | WWF

Our global team

Tobin Aldrich image

Tobin Aldrich


Principal partner leading AAW Strategy and Global, Tobin has devised and led strategic and fundraising projects in over 50 countries, has a strong background in all major fundraising areas and is considered a world expert in the field of individual giving.

For more details about AAW Global