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The Programme

AAW’s Candidate Coaching Programme offers support to leaders who are either looking to develop their career within the Third Sector or considering entering the sector for the first time following a successful career in a commercial, public sector or business context.

It is focused on Leaders – typically those who have held senior positions within an organisation either at C-Suite level or Head of level or equivalent.

Sessions are led by our in-house Search Lead and executive coach Anton Packheiser who has an impressive track record in helping candidates find their perfect role.

Anton offers coaching for many C-Suite roles including CEOs, Chief Fundraising Officers and other senior communications, finance and HR posts. Feedback from candidates that have used our coaching service in the past has been exceptionally positive.

The objectives of the Candidate Coaching Programme are to help you find your next move, refine your leadership narrative and tighten up your own personal storytelling. If you are an Executive who is looking to enter the not for profit world for the first time, the programme will give you practical advice on navigating your journey in the sector and pitfalls to avoid.

The Programme consists of four key sessions held remotely drawing inspiration from AAW’s unique and highly successful consultancy model of Insight, Inspire, Ignite & Implement:

  1. Insight:  One-hour session about your career, ambitions, recent interviews, as well as identifying particular strengths to promote or weaknesses and how best to address these. 
  2. Inspire & Ignite a:  One-hour session with Anton looking at your CV with additional advice on professional format from AAW’s design team.
  3. Inspire & Ignite b: One-hour interview coaching session offering webcam or telephone (whichever is more convenient) mock interview and coaching session to develop a strategy specifically tailored to you and your unique needs. Anton can discuss real interview questions, how to avoid cliché and how to really make the desired impact when handling standard and intricate questions.  
  4. Implement:  One-hour session, helping with application and interviewing for a specific role (up to three months after the above sessions). Feedback from our charity clients about our candidates who have received this service, reflects how impressed they are on how well-briefed and well-prepared our candidates have been, making them more likely to secure the job. 


The cost of this package is a special rate of £400 + VAT for the remainder of 2020, our commitment to adding value to the sector and helping people through the impacts of recent months and the upheaval to the sector as a result of Covid-19.

If you would like book in for our programme or would like to find out more, please contact Anton Packheiser at

As an interim I go to many interviews and had experienced a couple of rejections. AAW offered me some interview coaching. AAW helped me focus on my key strengths and articulate my value with renewed confidence and at the very next interview I got the role in what was a very competitive field.

Interim Director of Fundraising